Like Forever 21 and Old Navy, Romwe is a clothing retailer targeted specifically towards younger consumers who want to create a look that's all their own and not spend a fortune building it. Unlike its competitors, Romwe brings a particularly international flair to their sense of clothing design. Romwe is inspired by the full breadth of American fashion, but their designers are from China, and the results are a range of clothing that's both familiar and refreshingly unique. They understand how often the fashion world looks backward, remixing old trends to create unique visions for the future, and that's why their collections pull from styles of the 80s, 90s, and today. Romwe has now been building their name in the fashion retail sector for over a decade, and they show no signs of stopping anytime soon.
Cute, bright, and breezy seems to be the mission statement of Romwe, which focuses on smart but simple casual wear for young adults and the young at heart. Their variety is impressively expansive and plays well to their branding as a company that helps their customers create their own styles. From long-and-short sleeve shirts to off-the-shoulder blouses, from lounge wear to vests, and from skirts to jeans to leggings, they offer a wide variety of options that can be mixed and matched to your heart's content. Shoppers can get a lot of mileage out of the individual articles of clothing on display, and their focus on bright colors and simple patterns means you don't have to worry about your clothing from Romwe going out of style anytime soon. Each of the departments also highlights curated collections like “Back to School Fashion” and “Party Dresses” that allow users to zero in on the type of clothing they're looking for.
Particularly refreshing is the fact that all of their departments have dedicated subsections for plus sized clothing, creating an environment and shopping space that's inclusive of all body types. Their plus sized outfits offer the same level of expansive and eclectic styles as you'll find elsewhere in the Romwe catalog.
Particularly useful to college students and recent graduates just starting to make their way in the world is a department dedicated to home and living. Their collection is expansive, and you could effectively decorate an entire home or apartment with the items on display. Items for the bedroom include full sets for every sized bed and a variety of bright and cheery pillows and accessories. They also sell a selection of simple but reliable cookware and office and school supplies like notebooks, pencil cases, and drinking glasses. Rounding out the Romwe catalog is a wide variety of shoes and accessories.
Since versatile and expandable outfits are a huge part of the Romwe philosophy, it makes sense that they allow users to create their own wish lists by simply clicking a heart by the article in which they're interested. They also offer a dedicated chat button that users can access seven days a week to help with any questions or concerns.
See the sort of outfits you can build through the Romwe catalog with this honest Romwe try-on haul.